Publicity and promotion of books

Book Mark
Book Publishing
Dina N. Malhotra
( http://www.atfullcircle.com/)

Selling books

Reviews in newspapers and magazines are the most effective and economical manner to bring new publications to the notice of the reading public, notes Dina N. Malhotra in Book Publishing: Principles & Practices. He wishes that all newspapers and magazines had literary supplements once a week.

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