IT vendors

Books 2 Byte
Marketing of Information Technology
K. Venkatesh
( http://www.tatamcgrawhill.com/)

When value proposition goes missing

Buyers of IT services pose a variety of challenges to the vendors, writes K. Venkatesh in Marketing of Information Technology: Concepts, products, services and intellectual property rights. Predominant challenge is ignorance and lack of clarity about requirements, the author rues.

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