'Don't say yes to every request you get'

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85 Inspiring Ways to Market Your Small Business
Jackie Jarvis
( http://www.macmillanindia.com/)

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Be careful of expanding and tailoring your services to suit every customer request that you get, advises Jackie Jarvis in 85 Inspiring Ways to Market Your Small Business. Of course, having the flexibility to adapt and package your services in the exact way that your customer requires adds considerable value to your offering; however, there must be a limit to how much you expand your portfolio of services, she instructs.

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