Friday, February 06, 2009

Experiments with 'shoppers'

Books 2 Byte
The Numerati
Stephen Baker
( http://www.landmarkonthenet.com/)

Whirring through combinations

You are one of those nameless shoppers. Is there something that researchers can learn about you? Plenty, says Stephen Baker in The Numerati: How they’ll get my number and yours. “By the patterns of your purchases, and the amount you spend week after week, they can see if you’re on a budget. They can calculate your spending limit. If they add some semantic tags to the data, they can draw other conclusions.”

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