Friday, February 06, 2009

Experiments with 'shoppers'

Books 2 Byte
The Numerati
Stephen Baker

Whirring through combinations

You are one of those nameless shoppers. Is there something that researchers can learn about you? Plenty, says Stephen Baker in The Numerati: How they’ll get my number and yours. “By the patterns of your purchases, and the amount you spend week after week, they can see if you’re on a budget. They can calculate your spending limit. If they add some semantic tags to the data, they can draw other conclusions.”


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