Friday, February 06, 2009

'Selling' lessons

Book Mark
Reality Check
Guy Kawasaki

Art of selling

A key lesson in selling is ABC, or ‘always be closing,’ as a chapter emphasises in Reality Check by Guy Kawasaki. “That is, you should always be trying to make a sale. You can overdo this — or more accurately, you lack subtlety and make people resent your efforts,” the author explains.


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