Books 2 Byte Case Studies for Organizational Communication
Joann Keyton and Pamela Shockley-Zalabak
( http://www.jaicobooks.com/)
Virtual communication
Sample these case descriptions: An American working in the Asia-Pacific branch of a large company is criticised openly on the company’s intranet, generating multiple conflicts. Senior managers in an organisation, who are resistant to using technology, find that a relatively new employee is given a mandate to substantially increase technology use. A different enterprise experiences serious problems in information dissemination because lack of intranet access for some managers has contributed to perceptions of inequities. These are some of the chapters in Case Studies for Organizational Communication: understanding communication processes, edited by Joann Keyton and Pamela Shockley-Zalabak, grouped in a section on virtual communication in organisations.
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