Monday, February 16, 2009

Online marketers

Books 2 Byte
International Business
S. Tamer Cavusgil, Gary Knight, and John R. Riesenberger
( http://www.pearsoned.co.in/)

Online intermediaries

Just when people thought disintermediation would be an important consequence of the Internet, another trend emerged: reintermediation. Thus write S. Tamer Cavusgil, Gary Knight, and John R. Riesenberger in International Business: Strategy, Management, and the New Realities.

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