Marketing techniques

Book Mark
Habit
Neale Martin
( http://www.ftpress.com/)

Behavioural marketing

Context, training, reinforcement, and cue are the four steps to behavioural marketing, says Neale Martin in Habit: The 95% Behavior Marketers Ignore. Context holds the key to the why and where of behaviour. For instance, users can access music in many different ways, including listening to a radio, playing a CD, and using Internet radio, satellite, and MP3 players, the author explains.

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