Customer data collection

Book Mark
Customer Lifetime Value – The Path to Profitability
V. Kumar
( http://www.nowpublishers.com/)

A 360-degree view of customer

Despite the decrease in data storage costs over the years, many firms face challenges while identifying the right informational needs, integrating the data, and utilising the available information, observes V. Kumar in Customer Lifetime Value – The Path to Profitability.

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