Friday, January 30, 2009

'Connect with the customer'

Book Mark
SMASH Innovation
Gopichand Katragadda

Start research at the customer end

Direct connect with the customer who will ultimately use the product or service is essential, emphasises Gopichand Katragadda in SMASH Innovation. “It is important for the researcher to visit the shop floors, the oil wells, the railway tracks, the hospitals, the cities and the villages where their products will be used.”


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