Books 2 Byte
Corporate Blogging in India
Rajeev Karwal and Preeti Chaturvedi
If you’re closed to feedback, don’t blog
Should the CEO be asked to blog? Not necessarily, say Rajeev Karwal and Preeti Chaturvedi in Corporate Blogging in India. Even though most corporate blogs are authored by someone from the senior management, there are equally popular officially-sanctioned employee blogs, of which Microsoft’s Robert Scoble’s blog is an apt example, the authors add.