Book MarkCustomer Obsession
Abaetê de Azevedo and Ricardo Pomeranz
( http://www.tatamcgrawhill.com/)
Connect with employees
The ideal starting point for any integrated communication is B2E (business-to-employee) communication, say Abaetê de Azevedo and Ricardo Pomeranz in Customer Obsession. “Campaigns that achieve the best results typically begin inside a company.”
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