Saturday, December 27, 2008

Exploring the 'burning' situation

Book Mark
Brands Under Fire
Ivan Arthur and Kurien Mathews
( http://www.penguinbooksindia.com/)

Listen to murmurings

What happens when there are ‘worms in chocolates, pesticides in colas and a catastrophe in the country’s favourite mutual fund’? Exploring the situation are Ivan Arthur and Kurien Mathews in Brands Under Fire. Just the right read, I tell myself, because the day’s news is about how Satyam is trying to salvage its image after the Maytas escapade.

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