Saturday, December 27, 2008

Exploring the 'burning' situation

Book Mark
Brands Under Fire
Ivan Arthur and Kurien Mathews

Listen to murmurings

What happens when there are ‘worms in chocolates, pesticides in colas and a catastrophe in the country’s favourite mutual fund’? Exploring the situation are Ivan Arthur and Kurien Mathews in Brands Under Fire. Just the right read, I tell myself, because the day’s news is about how Satyam is trying to salvage its image after the Maytas escapade.


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