Saturday, December 27, 2008

Dedicated employees create loyal customers

Book Mark
Do the Right Thing
James F. Parker
( http://www.whartonsp.com/)

Build a culture of engagement

On a feverish pace, companies are currently busy slashing costs, cutting headcount, replacing well-paid employees with lower-paid ones or outsourced workers. Alas, many of these experiments may fail, postulates a new book. Vibrant and successful organisations are not built on a feeling of detachment by employees, avers James F. Parker in Do the Right Thing: How dedicated employees create loyal customers and large profits.

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