Let’s Get Real or Let’s Not Play
Mahan Khalsa and Randy Illig
Fear-based sales relationship is dysfunctional
What would you call ‘the process of helping clients succeed in a way they feel good about’? It’s ‘sales,’ say Mahan Khalsa and Randy Illig in Let’s Get Real or Let’s Not Play: Transforming the Buyer/Seller Relationship. Unfortunately, many buyers feel salespeople try to force or coerce a fit, the authors rue.