Friday, December 19, 2008

The aim of marketing

Book Mark
Marketing Services
Venkata Ramana Vedulla
( http://www.jaicobooks.com/)

Hospital marketing

Public relations is an indirect but invaluable part of the value chain of a hospital, writes V. Uma Nath in one of the essays included in Marketing Services, compiled by Venkata Ramana Vedulla. Foster relations with the community and educate people in the area through initiatives such as discounts and privilege cards, the author advises.

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