Friday, September 26, 2008

The future of global brands

Book Mark
The Global Brand
Nigel Hollis

Five steps to a strong brand

Anticipation, poise and agility are needed if you want to successfully ride the wave of the future, says Nigel Hollis in The Global Brand. He defines a global brand as one t hat has transcended its cultural origins to develop strong relationships with consumers across different countries and cultures.


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