Thursday, July 17, 2008

Rural relations' communication

Book Mark
Marketing Management
Philip Kotler, Kevin Lane Keller, Abraham Koshy and Mithileshwar Jha
( http://www.pearsoned.co.in/)

The village connect

Building one-to-one relationships with customers may not be a viable task for a fast-moving consumer goods (FMCG) company, but Rural Relations can help, says Philip Kotler. “Rural Relations has direct contact with people in about 28,000 village s in Maharashtra, Gujarat, Madhya Pradesh, Rajasthan, and Uttar Pradesh,” he writes in Marketing Management, 13th edition, co-authored with Kevin Lane Keller, Abraham Koshy and Mithileshwar Jha.

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