Thursday, July 17, 2008

The 'Royal' chocolate

Book Mark
Cadbury’s Purple Reign
John Bradley
(http://www.wiley.com/)

Signature brand

In a world where the average grocery store has 25,000 products, the Cadbury signature, purple wrappers and ‘Glass and a Half logo’ are instantly-recognisable icons, writes John Bradley in Cadbury’s Purple Reign.

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