Friday, July 04, 2008

The power of value attribution

Book Mark
Sway: The Irresistible Pull of Irrational Behavior?
Ori and Rom Brafman
( http://www.landmarkonthnet.com/)

Dangers of discount

We do know that we don’t always behave rationally. But are you aware that once we attribute a certain value to a person or thing, it can dramatically alter our perceptions of subsequent information, as Ori and Rom Brafman write in Sway: The Irresistible Pull of Irrational Behavior?

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