Sway: The Irresistible Pull of Irrational Behavior?
Ori and Rom Brafman
Dangers of discount
We do know that we don’t always behave rationally. But are you aware that once we attribute a certain value to a person or thing, it can dramatically alter our perceptions of subsequent information, as Ori and Rom Brafman write in Sway: The Irresistible Pull of Irrational Behavior?