Monday, July 14, 2008

Creativity, an essential building block for innovation

Book Value
5 Thinkings to Win
Pravin Rajpal
( http://www.ombooks.com/ )

It’s all in the thinking

How are the global leaders achieving breakthrough business results? Through different, creative, innovative, integrative, and futuristic thinking, says Pravin Rajpal in ‘5 Thinkings to Win’. “There is so much of benchmarking these days that more or less each company looks very similar.

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