Thursday, June 26, 2008

The two customer segments

Book Mark
Managing Sport Facilities and Major Events
Hans Westerbeek, Aaron Smith, Paul Turner, Paul Emery, Christine Green and Linda van Leeuwen
( http://www.vivagroupindia.com/)

The sports customer

How can an aquatic facility trawl and find the customer perspective? By focusing on two primary segments, suggests a new book titled Managing Sport Facilities and Major Events, by Hans Westerbeek, Aaron Smith, Paul Turner, Paul Emery, Christine Green and Linda van Leeuwen.

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