Thursday, June 05, 2008

Successful brands

Book Mark
Wowability
Imran Syed
( http://www.wiley.com/)

Consistently delight by exceeding expectations

Imran Syed’s Wowability is all about how brands become successful. He defines the title-word as the ability to consistently delight by exceeding expectations. “It is a fact that consumers have a set of expectations for all the products and services they use. If you do not exceed these expectations, there is no real reason for consumers to choose your brand,” the author says.

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1 comment:

Anonymous said...

A must buy!