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Business Process Outsourcing
V. Anandkumar and Subhasish Biswas
A department for employee branding
When you ask a BPO employee in Wipro or EDS or Infosys who they work for, be ready to hear him or her say HP or Dell, AOL or Microsoft. The reason is that most employees, despite walking into an office with the company's brand name, relate themselves with the process they work for, explains a new book on the industry. As they keep switching jobs, the confusion gets even bigger, write V. Anandkumar and Subhasish Biswas in Business Process Outsourcing.