Monday, June 02, 2008

'Presentation' techniques

Book Mark
Jacked Up
Bill Lane

Boss work

Bill Lane, who was Jack Welch’s speechwriter for 20 years, advises that in any presentation, to any audience, you must ‘season’ a success story – even a triumphant success story – with some commentary on ‘where wecame up short’ or ‘where we could have done better’ or ‘if we had to do it over, we might have taken a slightly different approach.’ These are enormous credibility-enhancers, he says in Jacked Up.


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