Monday, June 02, 2008

'Presentation' techniques

Book Mark
Jacked Up
Bill Lane
( http://www.tatamcgrawhill.com/)

Boss work

Bill Lane, who was Jack Welch’s speechwriter for 20 years, advises that in any presentation, to any audience, you must ‘season’ a success story – even a triumphant success story – with some commentary on ‘where wecame up short’ or ‘where we could have done better’ or ‘if we had to do it over, we might have taken a slightly different approach.’ These are enormous credibility-enhancers, he says in Jacked Up.

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