Thursday, June 19, 2008

Journalism Vs Public Relations

Book Mark
Media Relations
Jane Johnston

Between hacks and flacks

Traditionally there has been a degree of antagonism between public relations professionals and journalists, says Jane Johnston in Media Relations. Scepticism and cynicism have often abounded between the two industries, based on bad experiences and each ‘getting burnt’ by the other, but also on stereotypes of unethical behaviour, she reasons.


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