Thursday, June 26, 2008

The ‘Desire Code’

Book Mark
Buying In
Rob Walker
( http://www.landmarkonthenet.com/)

Consume idea by consuming product

We can talk all we want about being brand-proof, but our behaviour tells a different story, says Rob Walker in Buying In. There is nothing to be gained by simply believing we are immune to brands, he adds. “But there might be something gained in understanding why we aren’t.”

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