Thursday, June 12, 2008

Deep metaphors

Book Mark
Marketing Metaphoria
Gerald and Lindsay Zaltman
( http://www.tatamcgrawhill.com/)

Dangers of ‘depth deficit’

Weak product and service development, low-impact marketing communications, and ineffective product-launch strategies are all due to deep deficits in thinking, diagnose Gerald and Lindsay Zaltman in Marketing Metaphoria.

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