Thursday, June 05, 2008

Dealing with 'difficult' customers

Book Mark
My Secret Life on the McJob
Jerry Newman
( http://www.tatamcgrawhill.com/)

Fast lessons

Everything in fast food is designed to make customers feel comfortable, discovers Jerry Newman, a college professor who “went undercover as a bottom-rung worker for the biggest names in fast food, including McDonald’s and Burger King.” Menus are generally the same across the country, store interiors look pretty much the same, and the person working the front counter is chosen for affability, he writes in My Secret Life on the McJob.

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