Monday, June 23, 2008

Creativity and exploration, the ingredients to unlock business opportunities

Books 2 Byte
Successful Business Intelligence: Secrets to Making BI a Killer App
Cindi Howson
( http://www.tatamcgrawhill.com/)

The LOFT effect

What is behind the success of business intelligence projects? ‘The LOFT effect,’ answers Cindi Howson in Successful Business Intelligence: Secrets to Making BI a Killer App. She explains the acronym as luck, opportunity, frustration, and threat.
“The funny thing about luck is that you never really know if a positive outcome truly arises from luck or if it is from fortuitous timing and exceptional insight,” the author observes.

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