Thursday, June 19, 2008

'Test the welcome mat'

Book Mark
The Disney Way
Bill Capodagli and Lynn Jackson
( http://www.tatamcgrawhill.com/)

Customers are guests

The one who comes to your door is never a customer, always a guest, say Bill Capodagli and Lynn Jackson in The Disney Way. “Know your guests, treat them ho nestly and with respect, and they will keep coming; that pretty well sums up what Walt Disney believed,” the authors observe.

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