Thursday, June 19, 2008

About ‘green advertising’

Book Mark
Environmental Marketing: Strategies, Practice, Theory & Research
Michael Jay Polonsky and Alma T. Mintu-Wimsatt
( http://www.jaicobooks.com/)

The ‘green’ offer

Do not use broad brush environmental statements for all facets of your products, advises a ‘green’ book on a hot issue: Environmental Marketing: Strategies, Practice, Theory & Research edited by Michael Jay Polonsky and Alma T. Mintu-Wimsatt. “An example would be to say a product is produced from recycled plastic when plastic is a minor component of the product and the impact on the environment is therefore negligible.”

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