Thursday, May 15, 2008

Trade shows, an effective promotional method

Book Mark
Star Trek: The Fascinating Journey of Entrepreneurship in Tamil Nadu
Syed Zakir Ahmed
( http://www.cii.in/)

Effective promotion

Trade shows are a powerful medium because they touch all the five senses, says Syed Zakir Ahmed, CMD of ZAK Trade Fairs and Exhibitions. And, as a promotional method, trade shows are “the most effective as you can measure your returns immediate ly.”
Though Delhi is the traditional hub of the trade fair and event management scene, Zakir is of the view that the South has a huge advantage, owing to its well-entrenched and developed industries such as automobile, textile, engineering, manufacturing, software and other sectors.

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