Books 2 Byte
Outsmart! How to do what your competitors can’t
In an era when our celebrity-obsessed society hangs on every word and deed — both good and bad — of a handful of hot properties, it’s easy to forget that hundreds of thousands of talented artists go almost unnoticed, rues Jim Champy in Outsmart! How to do what your competitors can’t. One of the cases discussed in the book is about Panos Panay, who saw a $15-billion market in the untapped opportunity for musicians, and founded Sonicbids, to give every band an international stage, using technology.