The 7 Triggers to Yes
Russell H. Granger
It takes emotion to motivate action
The three main elements of every persuasive argument or presentation are ethos, logos, and pathos, says Aristotle. “Incredibly prescient, he got the elements right,” writes Russell H. Granger in The 7 Triggers to Yes. Ethos is the credibility, the knowledge, the expertise and the stature of the speaker, explains Granger.