Monday, May 05, 2008

Integrated communications

Books 2 Byte
Corporate Communications: Convention, Complexity, and Critique
Lars Thøger Christensen, Mette Morsing, and George Cheney
Sage ( http://www.sagepublications.com/)

IT helps align messages

Common language and speed are the two ways in which new digital media is dramatically shaping the practice of integrated communications, says a new book from Sage ( http://www.sagepublications.com/).
“Digitisation has created a shared language that allows employees, without technical skills, to exchange and share information (numbers, text and images) across different functions and geographical locations,” write Lars Thøger Christensen, Mette Morsing, and George Cheney in Corporate Communications: Convention, Complexity, and Critique.

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