Monday, May 05, 2008

An innovation team

Say Cheek
The Game-Changer
Ram Charan and A.G. Lafley

Teams need deadlines because constraints spur creativity

Innovation is a team sport, cheers a new book from Ram Charan, a leading global management guru. Innovation comes not just from thinking up new ideas, but from combining and recombining them, and then putting together the people who can turn concept into reality, he says in ‘The Game-Changer’, co-written with A.G. Lafley.
“Just as a sports team has certain defined positions – quarterback, kicker, tackle – so must an innovation team,” the authors argue. The ‘idea generator’ is a key player in the innovation team, with ability ‘to push beyond the plausible to create provocative ideas.’


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