Monday, May 19, 2008

The basics of Business finance

Book Value
Naked Finance
David Meckin

Drilling down to the basics

Business finance ‘pure and simple’ comes alive in David Meckin’s ‘Naked Finance’. He strips the commonly fuzzy concepts such as profit and costs, cash flow and projects, down to the basics, ‘to provide a clear, unimpeded view of the world of financial management and how it works.’ For instance, Meckin explains bala nce sheet as a powerful document presenting ‘a calculation of wealth.’ The first point to note on a balance sheet is the date, he guides. “When you value something, it is always at a point in time.”


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