Monday, April 07, 2008

The marketing strategy

Book Mark
The Fast Path to Corporate Growth
Marc H. Meyer
( http://www.oup.com/)

IBM lessons

What are the lessons from IBM’s successful turnaround and growth? “Perhaps the most important lesson is that a company with good people and good technology doesn’t have to go on an acquisition binge in order to grow,” observes Marc H. Meyer in The Fast Path to Corporate Growth (http://www.oup.com). “It can grow from within – by leveraging its capabilities to new users and uses.”

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