Monday, April 14, 2008

'Do you want other people to invest their time, energy and money in your idea?'

Book Value
Good in a Room
Stephanie Palmer
( http://www.currencybooks.com/ )

Pitch right

The strategies and tactics that people use for selling ideas in Hollywood work in the rest of the business world, writes Stephanie Palmer in ‘Good in a Room’ ( http://www.currencybooks.com/ ). The title phrase is a Hollywood term referring to creative people who excel at pitching in high-stakes meetings, she explains. “During my time as a studio executive at MGM, I had over three thousand pitch meetings where writers, directors, stars, and producers would try to persuade me to buy their ideas.”

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