Marketing techniques

Book Mark
Problems in Marketing
Luiz Moutinho and Charles S. Chien
(www.sagepublications.com)

Learning from problems

Check if your organisation has something similar to what is depicted in the following case: “Pillsbury’s internal network allows its employees in over 70 countries access to data of several kinds, including consumer feedback that has been logged into a massive database (based on 3,500 calls a day to the 800 number printed on every Pillsbury product), manufacturing (testing equipment at new plants, statistics on production quality and packaging) and so on.

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