Monday, September 03, 2007

The new electronic age

Media and Communication
Paddy Scannell

“Tribalised cultures privilege the society over its members while de-tribalised cultures fragment the social whole and foreground the single, detached individual,” reads a snatch in ‘Communication and technology’, a chapter in Media and Communication by Paddy Scannell ( Thankfully, “Electronic media retribalise (resocialise) the world into a single global village.”

The author compares the electronic media to “the neural network of the cerebral cortex: an immensely complex, single structure of interlinking nodes that create, for the first time in history, instant, live connectivity between any two points or more on the globe.”

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