Monday, September 17, 2007

It is no longer a straightforward plug-and-play experience

Jeffrey Kluger

Why are your cell-phone and camera so absurdly complicated? “Misled by flexibility,” answers Jeffrey Kluger in ‘Simplexity’ ( “Electronic devices, by any rational measure, have gone mad,” he laments.

“It’s not just your TV or your camera or your twenty-seven-button cell-phone with its twenty-one different screen menus and its 124-page instruction manual. It’s your camcorder and your stereo and your BlackBerry and your microwave and your dishwasher and your dryer and even your new multi-function coffee-maker which in any sane world would have just one job to do and that’s to make a good cup of coffee.”

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