Wednesday, September 05, 2007

Individual creativity and freedom explain global cultural success


Hybridity
Marwan M. Kraidy


Marwan M. Kraidy captures ‘the spirit of the times with its obligatory celebration of cultural difference and fusion’ in Hybridity ( http://www.pearsoned.co.in/), a book that resonates with ‘the globalisation mantra of unfettered economic exchanges’.

Trend to blend is upon us, what with hybridity present everywhere — ‘multipurpose electronic gadgets, designer agricultural seeds, environment-friendly cars with dual combustion and electrical engines, companies that blend American and Japanese management practices, multiracial people, dual citizens, and postcolonial cultures’.

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