Wednesday, September 05, 2007

Customer care

Chain Reaction
Robert A. Malone

The old idea was that supply chain is red ink to business, a necessary evil that cost in dead storage.

“The supply chain is now seen as a strategic advantage when practised well. In fact, IBM and a host of other successful companies see logistics and the supply chain as the core means of competition in the twenty-first century,” writes Robert A. Malone in Chain Reaction (

“It is no longer a competition between companies — the true competition is between their supply chains,” declares the book’s dust jacket.

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