Sunday, September 09, 2007

Charts are an important form of language


The Say It with Charts Complete Toolkit
Gene Zelazny


Charts are an important form of language, declares Gene Zelazny in ‘The Say It with Charts Complete Toolkit’ ( http://www.tatamcgrawhill.com/). “No matter how many business graphics we see in various kinds of communications—including tables, organisation charts, flow diagrams, matrixes, maps—when it comes to quantitative charts, there are only five basic chart forms to choose from: pie, bar, column, line and dot.”

Choosing a chart form without a message is like “trying to colour co-ordinate your wardrobe while blindfolded.” Also, “when charts aren’t well conceived or designed, they serve more to confuse than to clarify.”

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