Thursday, August 09, 2007

A superstore becomes a superpower

Book Mark
The Wal-Mart Effect
Charles Fishman


Charles Fishman tells the story of “how an out-of-town superstore became a superpower” in The Wal-Mart Effect ’ ( http://www.crosswordbookstores.com/). “Although Wal-Mart has stayed true to its original core value – always low prices – the company has now grown so large, and evolved in so many ways, that it no longer truly understands its own culture clearly or effectively – ; or understands how it is perceived by the rest of us,” frets Fishman. “One of the great ironies of Wal-Mart’s success is that the very things that allowed it to thrive so inexorably are now the source of so much criticism.”

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