Thursday, August 30, 2007

The rules guiding representation of gender are complex


Media Studies: Key Issues and Debates
Eoin Devereux


Why bother with gender in media studies? Thus asks Joke Hermes in an essay included in ‘Media Studies: Key Issues and Debates’ edited by Eoin Devereux ( http://www.sagepublications.com/). Why gender, because so much has changed in society since the Second World War, reasons Hermes.

“In the early 1960s, to be a woman meant that you lived in a fake world. A husband, a home and children were supposed to provide instant gratification but did not. It left women wondering whether that was all there was to live for.” The ‘fakeness’ of the world was mostly produced in and through the media, she argues.

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