Monday, August 27, 2007

Five rules of communication

The Jelly Effect
Andy Bounds

Business people say too much irrelevant stuff: all the time, every day, to every type of person. “When you speak like this, it’s very much like filling a bucket with jelly, and flinging it at the other person, hoping some of it will stick,” writes Andy Bounds in The Jelly Effect (

Such an approach is wasteful of effort and time, of yours and others, but there’s an even bigger problem with ‘jellying’ when you’re on the listening end: “You feel like you’re on the receiving end of a big wet, useless barrage. A needless barrage. You feel like a target, not a person.”

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