Monday, August 27, 2007

Choosing methods to obtain desired information

Book Value
Choosing the Future
Stuart Wells


Often information gathering is a barely disguised way of avoiding thinking and action, writes Stuart Wells in ‘Choosing the Future’ ( http://www.elsevier.com/ ). “There is more information about the past and the present than we could ever gather and use. There is no information about the future, the terrain of strategy.” He concedes that thinking and deciding require a knowledge base comprising gathered information, but cautions that if you keep waiting to have ‘complete or perfect information, the time to act will long pass you by.’

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